Privacy Policy
Last Updated: January 2026
Emma Shortis ("we," "us," "our," or "Company") operates the emmashortis.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and postal address when you voluntarily submit contact forms or subscribe to our services.
- Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and track your interactions with our Site.
- Usage Data: Information about how you interact with our Site, including click-through rates, time spent on pages, and affiliate links accessed.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand Site usage patterns and improve user experience
- Tracking affiliate referrals and commissions from casino and gambling partners
- Sending promotional emails and newsletters (with your consent)
- Improving our Site's functionality, content, and services
- Responding to your inquiries and customer service requests
- Detecting and preventing fraudulent activity and security breaches
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behavior to improve our Site and understand visitor preferences.
- Marketing Cookies: Used to display targeted advertising and track affiliate conversions.
- Third-Party Cookies: Placed by our casino and affiliate partners to track referrals.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect Site functionality. For opt-out options, visit www.youradchoices.com.au (Australian Digital Advertising Standards).
Third-Party Links
Our Site contains links to casino operators, gambling services, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly recommend reviewing their individual Privacy Policies before providing personal information or engaging in gambling activities. Your interactions with third-party sites are governed by their respective terms and policies, not ours.
Your Rights
Under Australian privacy law and the Privacy Act 1988 (Cth), you have the right to:
- Request access to your personal information
- Request correction of inaccurate personal information
- Request deletion of your personal information (subject to legal obligations)
- Opt-out of marketing communications
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
If you are located in the European Union or United Kingdom, your rights under the General Data Protection Regulation (GDPR) apply. If you are in the United States, your rights under the California Consumer Privacy Act (CCPA) and similar state laws may apply.
Data Retention
We retain personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Typically, we retain data for:
- Customer service records: 3 years after the last interaction
- Analytics data: 12 months
- Affiliate tracking data: As required by partner agreements and for financial reconciliation
- Marketing communications: Until you unsubscribe
You may request deletion of your data at any time, subject to legal and contractual retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us at:
Email: privacy@emmashortis.com
Website: emmashortis.com
We will respond to your inquiry within 30 days in accordance with Australian privacy law.
Responsible Gambling: If you are struggling with gambling-related issues, please contact the National Gambling Helpline or seek support from local services in your region.